PRODUCT DESIGN

BURGER KING

BRIEF: Come up with a new product for Burger King and a headline-grabbing way to launch it.

Insight: Burger King widely known as BK is the original home of the whopper and is committed to premium ingredients, signature recipes, and family-friendly dining experiences. They support a lot of charities and have their own. Their main commitment is to Food, People, Environment, and Corporate Governance.

IDEA: BK Summer - Afro Edition

HEADLINE: From the sizzling street of Lagos to your tongue, introducing The PlanTAINer - made in Africa

To celebrate the launch of planTAINer, BK will host a vibrant event at selected restaurant showcasing the rich cultural heritage of Africa. Experts chefs and culinary will demonstrate the preparation of the meal, accompanied by art, music, and dance. PlanTAINer offers a taste adventure with a juicy flame-grilled meat infused with traditional suya spices, topped with a tangy and spicy suya sauce. In a unique twist, crispy yam chips replace typical fries, complemented by a side of hot pepper sauce. Meat options include beef, chicken, prawns, tozo, and lobster.

BK’s will collaborate with charities supporting cultural preservation ensuring a portion of sales goes to meaningful causes. Social media engagement using one of the hashtags will amplify the campaign, inviting customers to share their flavorful experiences.

Hashtags:

  • #Suyaking

  • #FromLagosToBK

  • #PlantainSuyaYam??

  • #BadoBaddestBK

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