DATA-DRIVEN STORYTELLING
TIDAL
BRIEF: Come up with a data-driven idea to bring the LIVE feature to life in a big way and get people using it.
Insight: Music has changed over the years. Since covid, there have been 78% fewer live music performances and 1.9 million fewer artist performances.
IDEA: MIC OUT VOICE OUT
Launching "MicOutVoiceOut" on TIDAL, a live radio show on Mondays and Fridays mornings featuring a mix of new and seasoned artists, live performances, audience interaction, an MC, and occasional DJs for a lively experience.
HEADLINE
A lazarus moment with TIDAL. Music comes alive when we go back to basic
Hashtags:
#MicOutVoiceOut #BackToBasicsWithTidalLive #EatYourCDorBeEatenByYourCD #HowRawCanYouGo
Fridays will have a special #FriDalMix.
It's all about keeping things engaging and fun for both artists and listeners!
Benefits:
Artists: Exposure to a wide audience, increased streaming numbers, and potential fan base expansion.
Listeners: Loyalty points for perks, access to curated "MicOutVoiceOut Playlist Mix."
#FriDal
The live show on TIDAL is a great way to bring the TIDAL Live feature to life and get people using it. The show encourages audience participation, collects data on listener engagement, and provides benefits to both artists and listeners. Tidal integrates an ABI within the app to track streaming numbers, and listeners earn loyalty points for rewards. Social media promotion with hashtags like #MicOutVoiceOut amplifies the show's visibility.
