EXPERIENTIAL
SAMSUNG
BRIEF: Create an experiential idea for Samsung's latest flagship phone, the Galaxy S23 Ultra, that encourages the creative community to see the Samsung phones as a tool for their creativity.
Insight: Creativity knows no boundaries. Samsung Galaxy phones are not traditionally associated with creative exploration.
IDEA: Game of Cultural Assassins - Unleash Your Artistic Expression
"Game of Cultural Assassins: Unleash Your Artistic Expression," invites people worldwide to join the Art Assassins Quest using their Samsung Galaxy S23 Ultra phones. They embark on a creative adventure, completing missions that combine art and culture. Using the phone's advanced camera, they capture their experiences, showcasing their country's unique artistic style.
Global Art Assassins Assemble
Dear creatives,
Unleash Your Inner Art Assassin: Join the Global Quest of Creative Mastery with Samsung Galaxy S23 Ultra
OBJ:
This campaign aims to celebrate the diverse expressions of art, foster cross-cultural exchange, and highlight the transformative potential of the Samsung Galaxy S23 Ultra as a tool for unleashing artistic brilliance.