FILM
SAINT OGUN
BRIEF: Get mainstream casual drinkers who already have one or two favourite brands they choose to drink either at home or out, to switch to SAINT OGUN RUM.
IDEA: RUMsday
SCRIPT
[The camera opens with a vibrant collage of scenes, showcasing the lively spirit of the Caribbean. People are playing games in Jamaica, couples are strolling through the streets on holiday, a festival is in full swing in Guyana, and a young man is seen running with excitement to a farm. In each scene, a man delivers a box, and as each character approaches to open the box, the words "SAINT OGUN RUM" jump out.]
[Cut to a bustling office scene on a Thursday night. The atmosphere is tense as colleagues stress about work and scramble to meet deadlines. Overlapping voices fill the room. Suddenly, conversations begin.]
Colleague 1: "Can't wait for Friday."
Colleague 2: "Why wait for Friday? Today's Thursday, or should I say RUM-day."
Colleague 3: "Not again, remember what happened last time?"
[Cut to a bar scene on a previous Thursday evening. The colleagues decides to visit a new pub around the corner for a quick drink, which unexpectedly turns into a wind-down event as they are recommended the new SAINT OGUN RUM – the beginning of chaos.]
[Cut to a conversation between a colleague and the bartender.]
Colleague: "It's been a mad day."
Bartender: "I can see that. What can I get you lot?"
Colleague: "Something to wind down with."
Bartender: "I got you."
[The camera cuts to the bartender bringing out the SAINT OGUN RUM, pouring it into a glass, and sliding it to the colleague. He takes a sip and immediately imagines himself in the vibrant atmosphere of a Carnival in Jamaica. He takes another sip and envisions himself on the beautiful beaches of Barbados. Finally, he takes the last sip and imagines himself immersed in the festive celebrations of Guyana.]
[Excitedly, the colleague invites his fellow colleagues to take a sip, raising his glass and saying "Bottoms up!" As they join him in taking a sip, they also experience the vivid visions and find themselves laughing and enjoying the moment with SAINT OGUN RUM in their hands, dancing to the rhythm of the Caribbean.]
[Voiceover]: Like no other, SAINT OGUN RUM. Authentic distillers, handcrafted in the Caribbean and perfected in London. An award-winning, Black-owned brand bringing you the fresh taste of the Caribbean.
[Voiceover]: Thursdays will never be the same. With the taste of the Caribbean, every Thursday becomes RUM-day.
[The camera cuts to the colleagues back at work, looking forward to RUM-day.]
