PR
TESLA
BRIEF: Come up with a ballsy, non-traditional approach to launching the new Tesla Cybertruck.
Insight: Elon Musk is widely known for his ability to envision and complement groundbreaking ideas, challenging the status quo in various industries.
IDEA: The Chronicles of Cybertruck
Tesla would create an intriguing event centered around the mysterious disappearance of the Cybertruck.
HEADLINE:
A Journey Beyond Earth featuring TESLA’s Cybertruck.
Collaborating with Gossip girl, we’ll begin with social media, releasing teasers and hinting at a disappearance related to the upcoming Cybertruck launch.
Suddenly, Elon Musk releases a video message from the moon explaining the truck accidentally vanished through a wormhole. And then a global search encourages people to share their last sightings, a a live stream with astronauts adds to the theme.
The grand finally takes place at a Euro-centric festival, where the Cybertruck reappears in a vivid lunar-themed set. Elon Musk address the crowd, highlighting the truck’s features and Tesla’s mission
IMPACT
The social media activation of teasers will create intrigue and speculation among the Euro-centric audience. With the idea of festival, attendees will be able to enjoy an interactive experience, influencers will share their testimonials, and proceeds to support exploration programs. This approach combines intrigue, entertainment, and a touch of the extraordinary to make the Cybertruck launch a memorable event.